An introduction to the "marketing brands and experiences in sport, entertainment, tourism and hospitality" special issue
Year of publication: |
2021
|
---|---|
Authors: | Roy, Donald P. ; Rajesh, V. Srivastava ; Edmondson, Diane R. |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 33.2021, 3, p. 218-219
|
Subject: | Markenführung | Brand management | Freizeitwirtschaft | Leisure industries | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Australien | Australia | Sportmarketing | Sports marketing | Welt | World |
-
Marketing brands and experiences in sport, entertainment, Tourism and hospitality
(2021)
-
Sport tourism : concepts and theories
Gibson, Heather J., (2006)
-
Theory in hospitality, tourism, and leisure studies
Smith, Stephen L. J., (2013)
- More ...
-
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B., (2021)
-
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P., (2010)
-
Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina, (2007)
- More ...