Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
| Year of publication: |
2007
|
|---|---|
| Authors: | Wind, Yoram |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 1, p. 10-16
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