Marketing capabilities and firm performance : literature review and future research agenda
Year of publication: |
2015
|
---|---|
Authors: | Kamboj, Shampy ; Rahman, Zillur |
Published in: |
The international journal of productivity and performance management : IJPPM. - Bingley : Emerald, ISSN 1741-0401, ZDB-ID 2135449-2. - Vol. 64.2015, 8, p. 1041-1067
|
Subject: | Performance measurement | Financial performance | Marketing | Organizational performance | Unternehmenserfolg | Firm performance | Bibliometrie | Bibliometrics | Performance-Messung | Marketingmanagement | Marketing management | Familienunternehmen | Family business |
-
Kaur, Sukhpreet, (2021)
-
Rajagopal, Ananya, (2020)
-
Meta-analytically linking the marketing mix to hospitality organizations' performance
Lim, SangGon, (2024)
- More ...
-
Kamboj, Shampy, (2016)
-
Examining consumer-brand relationships on social media platforms
Jain, Nikunj Kumar, (2018)
-
Kamboj, Shampy, (2016)
- More ...