Marketing capabilities for small and medium enterprises that supply large companies
Emerson Wagner Mainardes, Gabriela Pessoa de Oliveira Cisneiros, Carlos Jorge Taborda Macedo, Amilson de Araujo Durans
| Year of publication: |
2022
|
|---|---|
| Authors: | Mainardes, Emerson Wagner ; Cisneiros, Gabriela Pessoa de Oliveira ; Macedo, Carlos Jorge Taborda ; Durans, Amilson de Araujo |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 47-64
|
| Subject: | Market orientation | Marketing capabilities | SMEs | Sustained competitive advantage | Wettbewerbsvorteil | Competitive advantage | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0360 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797088