SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mohamed Ismail Mujahid Hilal
| Year of publication: |
2016
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|---|---|
| Authors: | Mujahid Hilal, Mohamed Ismail |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 5.2016, 4, p. 209-221
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| Subject: | small business | market orientation | entrepreneur orientation | marketing capabilities | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Sri Lanka | Marketing | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687355