Marketing capabilities, stakeholders' satisfaction, and performance
Sonia Cruz-Ros; Tomás F. González Cruz; Carmen Pérez-Cabañero
| Year of publication: |
2010
|
|---|---|
| Authors: | Cruz-Ros, Sonia ; González Cruz, Tomás F. ; Pérez-Cabañero, Carmen |
| Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 2280177-7. - Vol. 4.2010, 3/4, p. 209-223
|
| Subject: | Dienstleistungsmarketing | Services marketing | Stakeholder | Unternehmenserfolg | Firm performance | Dienstleistungssektor | Service industry | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746899