Marketing capabilities, stakeholders' satisfaction, and performance
Sonia Cruz-Ros; Tomás F. González Cruz; Carmen Pérez-Cabañero
Year of publication: |
2010
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Authors: | Cruz-Ros, Sonia ; González Cruz, Tomás F. ; Pérez-Cabañero, Carmen |
Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 22801777. - Vol. 4.2010, 3/4, p. 209-223
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