Marketing capability and market orientation in strategy interface : a conceptual analysis
Matti Tuominen
| Year of publication: |
1997
|
|---|---|
| Authors: | Tuominen, Matti |
| Publisher: |
Helsinki : Helsinki School of Economics and Business Administration |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Extent: | 164 S |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / B. - Helsinki, ISSN 0356-889X, ZDB-ID 1175069-8. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-791-112-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000625986