Marketing capability and new venture survival : the role of marketing myopia
Pankaj C. Patel, Cong Feng, Maria João Guedes
| Year of publication: |
2021
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|---|---|
| Authors: | Patel, Pankaj ; Feng, Cong ; Guedes, Maria João |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 307-326
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| Subject: | Marketing capability | Marketing myopia | Marketing-entrepreneurship interface | Venture survival | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.01.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501913