Marketing capability, competitive strategies and performance of micro and small family businesses in Ghana
Ahmed Agyapong, Hannah Vivian Osei and Samuel Yaw Akomea (KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Agyapong, Ahmed ; Osei, Hannah Vivian ; Akomea, Samuel Yaw |
| Published in: |
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development. - Hackensack, NJ [u.a.] : World Scientific Publishing, ISSN 1084-9467, ZDB-ID 2038834-2. - Vol. 20.2015, 4, p. 1-25
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| Subject: | Businesses | capability | family | performance | strategy | Unternehmenserfolg | Firm performance | Familienunternehmen | Family business | Ghana | Wettbewerbsstrategie | Competitive strategy | KMU | SME | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1084946715500260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446125