Marketing capability, marketing strategy implementation and performance in small firms
Charles Lagat; Gary L. Frankwick
| Year of publication: |
2017
|
|---|---|
| Authors: | Lagat, Charles ; Frankwick, Gary L. |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 10.2017, 3, p. 327-345
|
| Subject: | marketing capability | small business performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | KMU | SME | Marketing | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800627