Marketing cereal to the Generation Z cohort : what are the key drivers that stimulate consumer behavioural intentions in South Africa?
Eugine Tafadzwa Maziriri, Brighton Nyagadza, Brian Mabuyana, Tarisai Fritz Rukuni and Miston Mapuranga
| Year of publication: |
2023
|
|---|---|
| Authors: | Maziriri, Eugine Tafadzwa ; Nyagadza, Brighton ; Mabuyana, Brian ; Rukuni, Tarisai Fritz ; Mapuranga, Miston |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 5, p. 615-648
|
| Subject: | Consumers' attitudes towards cereal consumption | Health consciousness | Hedonic eating values | Perceived nutrition of cereals | Utilitarian eating values | Südafrika | South Africa | Konsumentenverhalten | Consumer behaviour | Getreidemarkt | Grain market | Ernährungsverhalten | Eating habit |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-10-2022-1625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381049