Marketing channel management : strategic planning and tactics
Kenneth G. Hardy ; Allan J. Magrath
| Year of publication: |
1988
|
|---|---|
| Authors: | Hardy, Kenneth G. ; Magrath, Allan J. |
| Publisher: |
Glenview, Ill. [u.a.] : Scott, Foresman |
| Subject: | Vertriebsweg | Distribution channel |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 724 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Glossary S. 706 - 713 |
| ISBN: | 0-673-18295-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000730451