Marketing channels : a content analysis of recent research, 2010–2012
Joyce A. Young and Nancy J. Merritt
| Year of publication: |
2013
|
|---|---|
| Authors: | Young, Joyce A. ; Merritt, Nancy J. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 20.2013, 3/4, p. 224-238
|
| Subject: | channel relationships | channel structure | content analysis | marketing channels | Vertriebsweg | Distribution channel | Bibliometrie | Bibliometrics | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792118