Marketing channels
Year of publication: |
1996
|
---|---|
Authors: | Berman, Barry |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Theorie | Theory | Marketing | Vertriebsweg | Distribution channel |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
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Marketing management and information technology
Fletcher, Keith, (1990)
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Handels-Marketing und Distributionspolitik : das Konzept des Absatzkanalmanagements
Pepels, Werner, (1995)
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Vertriebscontrolling : theoretische Grundlagen und Umsetzung in die Praxis
Wielpütz, Axel Ullrich, (1995)
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Planning and implementing an effective omnichannel marketing program
Berman, Barry, (2018)
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Retail management : a strategic approach
Berman, Barry, (1989)
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Readings in marketing management : a strategic perspective
Berman, Barry, (1984)
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