Marketing channels
Year of publication: |
2001 ; 6. ed.
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Other Persons: | Coughlan, Anne T. (contributor) |
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Vertikales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Lach, Helge, (1995)
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Ceyp, Michael H., (1996)
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Gottschlich, Hendrik, (1994)
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Alliance structure and success in the global airline industry : an empirical investigation
Sullivan, Ursula Y., (2004)
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The detail of drugs : horizontal distribution alliances in the international pharmaceutical industry
Sullivan, Ursula Y., (2004)
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Channel management: structure, governance, and relationship management
Anderson, Erin, (2006)
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