Marketing comes to its senses : a bibliometric review and integrated framework of sensory experience in marketing
Year of publication: |
2022
|
---|---|
Authors: | Wörfel, Philipp ; Frentz, Florentine ; Tautu, Caroline |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 704-737
|
Subject: | Bibliometric analysis | Consumer behavior | Experience | Perception | Sensory marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Wahrnehmung |
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