Marketing communication and the hierarchy-of-effects
Michael L. Ray
| Year of publication: |
1973
|
|---|---|
| Authors: | Ray, Michael L. |
| Publisher: |
Cambridge/Mass. |
| Subject: | Werbungspsychologie |
| Extent: | V, 44 S |
|---|---|
| Series: | Marketing Science Institute, Report ; 73-112 |
| Type of publication: | Book / Working Paper |
| Notes: | Bibliogr. S. 39-43 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679448