Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Holly B. Cooper, Michael T. Ewing, Laknath Jayasinghe, Ilse Struweg and Marius Wait
| Year of publication: |
2023
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|---|---|
| Authors: | Cooper, Holly B. ; Ewing, Michael ; Jayasinghe, Laknath ; Struweg, Ilse ; Wait, Marius |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 2, p. 242-264
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| Subject: | BRICS | digitalisation | student-centred learning | active learning | TikTok effect | learning agencies | Indien | India | Südafrika | South Africa | Lernen | Learning | Entwicklungsländer | Developing countries | Lernprozess | Learning process |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2208131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529356