Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Melanie Randle, Leonie Miller, Joanna Stirling, Sara Dolnicar
| Year of publication: |
December 2016
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|---|---|
| Authors: | Randle, Melanie ; Miller, Leonie ; Stirling, Joanna ; Dolnicar, Sara |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 456-469
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| Subject: | Kinderbetreuung | Child care | Social Marketing | Social marketing | Werbeplanung | Advertising planning | Emotion | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628659