A consumer perception study on CSR reputation shaping brand image in India
Year of publication: |
2023
|
---|---|
Authors: | Chouthoy, Supriya ; Kazi, Roshan ; Dass, Rahul ; Mishra, Mahima |
Published in: |
International journal of management & enterprise development : IJMED. - Genève : Inderscience Enterprises, ISSN 1741-8127, ZDB-ID 2204988-5. - Vol. 22.2023, 2, p. 91-109
|
Subject: | corporate social responsibility | CSR | social marketing | strategy | sustainability | corporate responsibility | India | Corporate Social Responsibility | Corporate social responsibility | Indien | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Marketingmanagement | Marketing management |
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