Marketing communications
John Egan
| Year of publication: |
2015 ; 2. ed.
|
|---|---|
| Authors: | Egan, John |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage Publ. |
| Subject: | Marketingmanagement | Marketing management | Marketing | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 420 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 1-4462-5903-X ; 978-1-4462-5902-3 ; 978-1-4462-5903-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301022