Marketing communications : from fundamentals to strategies
Michael L. Rothschild
| Year of publication: |
1987
|
|---|---|
| Authors: | Rothschild, Michael |
| Publisher: |
Lexington, Mass. : D. C. Heath and Company |
| Subject: | Marketing | USA | United States | Kommunikation |
| Extent: | XVIII, 766, A 11 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-669-07210-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013501492