Marketing communications industry : entrepreneurial case studies
Gautam Raj Jain; Raunica Ahluwalia
| Year of publication: |
c 2008 ; 1. publ.
|
|---|---|
| Authors: | Jain, Gautam Raj ; Ahluwalia, Raunica |
| Publisher: |
Los Angeles [u.a.] |
| Subject: | Entrepreneurship | Entrepreneurship approach | Mediensektor | Media industries | Werbewirtschaft | Advertising industry | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XIII, 189 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index 0807 |
| ISBN: | 978-81-7829-868-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003721995