Marketing communications industry : entrepreneurial case studies

Gautam Raj Jain and Raunica Ahluwalia

Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations

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Year of publication:	2008 ; Online-Ausg.
Authors:	Jain, Gautam Raj
Other Persons:	Ahluwalia, Raunica (contributor)
Publisher:	Los Angeles : Response
Subject:	Entrepreneurship \| Entrepreneurship approach \| Mediensektor \| Media industries \| Werbewirtschaft \| Advertising industry \| Indien \| India

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Extent:	Online Ressource (xiii, 189 p.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudiensammlung
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations
ISBN:	978-81-321-1194-8 ; 978-81-321-1194-8 ; 978-81-7829-868-9 ; 978-81-7829-868-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208028