Marketing competence and institutional trust in business
Year of publication: |
2022
|
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Authors: | Janani, Saeed ; Wiles, Michael A. ; Mishra, Saurabh |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 30.2022, 3, p. 5-17
|
Subject: | confidence in government | institutional theory | institutional trust | marketing competence | trust in business | Vertrauen | Confidence | Institutionenökonomik | Institutional economics | Institutionelle Infrastruktur | Institutional infrastructure | Kompetenz | Competence |
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