Marketing : comprendre l'origine historique
Year of publication: |
2011
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Authors: | Volle, Pierre |
Institutions: | HAL |
Subject: | marketing | histoire |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | French |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00638621/en/ Published, MBA Marketing, Editions d'Organisation (Ed.), 2011, 23-45 |
Source: |
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Marketing : comprendre l'origine historique
Volle, Pierre, (2011)
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HW, Arndt, (1984)
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Organizing workers in the informal sector : a strategy for trade union: cooperative action
Birchall, Johnston, (2001)
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Volle, Pierre, (2011)
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Volle, Pierre, (2009)
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Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies
Mimouni-Chaabane, Aîda, (2010)
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