Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies
Year of publication: |
2010
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Authors: | Mimouni-Chaabane, Aîda ; Volle, Pierre |
Institutions: | HAL |
Subject: | loyalty programs | perceived benefits | scale development |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00638594/en/ Published, Journal of Business Research, 2010, 63, 1, 32-37 |
Source: |
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