Marketing : concepts and strategies
Sally Dibb ...
| Year of publication: |
2001 ; 4. European ed.
|
|---|---|
| Other Persons: | Dibb, Sally (contributor) |
| Publisher: |
Boston, MA [u.a.] : Houghton Mifflin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 876 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-395-96244-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004670415