Marketing : concepts and strategy
Year of publication: |
1972 ; 2. ed.
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Authors: | Bell, Martin L. |
Publisher: |
Boston [u.a.] : Houghton Mifflin |
Subject: | Absatz | Absatzpolitik | Marktforschung | Absatztheorie | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Marketingmanagement | Marketing management | Marketing |
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