Marketing in context : the marketing authenticity of owner/entrepreneurs of small firms ; case evidence from Welsh (UK) SME food and drink producers and retailers
Year of publication: |
2011
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Authors: | Harris, Jacqueline ; Deacon, Jonathan |
Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 2497991-0. - Vol. 18.2011, 1, p. 33-50
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Subject: | KMU | SME | Großbritannien | United Kingdom | Ernährungsindustrie | Food industry | Marketingmanagement | Marketing management | Marketing |
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