Marketing Control: Reconceptualization and Implementation Using the Feedforward Method
Year of publication: |
1992
|
---|---|
Authors: | Tadepalli, Raghu |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 1, p. 24-40
|
Publisher: |
MCB UP Ltd |
Subject: | Distribution management | Feedback | Marketing management | Performance indicators | Salesforce |
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