Marketing-Controlling
von Andreas Preißner
| Year of publication: |
1996
|
|---|---|
| Authors: | Preißner, Andreas |
| Publisher: |
München : Oldenbourg |
| Subject: | Controlling | Management control | Theorie | Theory | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 352 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 337 - 344 Gb. |
| ISBN: | 3-486-23705-5 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000573713