MARKETING - Corporate Reputations: Should You Compete on Yours?
Year of publication: |
2004
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Authors: | Dowling, Grahame R. |
Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 46.2004, 3, p. 19-36
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