Marketing costs and prices : an expanded view
Year of publication: |
2009
|
---|---|
Authors: | Reibstein, David J. ; Joshi, Yogesh V. ; Farris, Paul W. |
Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 124-152
|
Subject: | Marketing | Kosten | Costs | Preismanagement | Pricing strategy | Return on Investment | Return on investment | USA | United States |
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