Optimal entry timing in markets with social influence
Year of publication: |
2009
|
---|---|
Authors: | Joshi, Yogesh V. ; Reibstein, David J. ; Zhang, Z. John |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 6, p. 926-939
|
Subject: | Markteintritt | Market entry | Zeit | Time | Markentransfer | Brand extension | Soziale Werte | Social values |
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