Marketing cultural attractions: understanding non-attendance and visitation barriers
| Year of publication: |
2009
|
|---|---|
| Authors: | Kay, Pandora L. ; Wong, Emma ; Polonsky, Michael Jay |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 6, p. 833
|