Marketing cultural attractions : understanding non-attendance and visitation barriers
Year of publication: |
2009-01-01
|
---|---|
Authors: | Kay, Pandora L. ; Wong, Emma ; Polonsky, Michael |
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing not elsewhere classified | arts | marketing strategy | perception | tourism development |
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Marketing cultural attractions : understanding non-attendance and visitation barriers
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