Marketing culture and the arts
Year of publication: |
[2018] ; Fifth edition
|
---|---|
Authors: | Colbert, François ; Ravanas, Philippe ; Brunet, Johanne ; Restuccia, Mariachiarra ; Rich, J. Dennis ; St-James, Yannik |
Publisher: |
[2018]: Montréal : HEC Montréal |
Subject: | Kulturmarketing | Cultural marketing | Kunst | Arts |
Description of contents: | Table of Contents [gbv.de] |
-
(2015)
-
(2015)
-
Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna, (2013)
- More ...
-
Research in arts marketing : evolution and future directions
Colbert, François, (2014)
-
Staging magic : forty years of product management at Théâtre Sans Fil
St-James, Yannik, (2011)
-
Rich, J. Dennis, (2012)
- More ...