Marketing curriculum preparedness for Thailand : comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand
Jason Lee Carter
| Year of publication: |
2016
|
|---|---|
| Authors: | Carter, Jason Lee |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 1015-1030
|
| Subject: | International marketing | Sustainability | Education | Marketing in developing countries | Business education | Marketing competitiveness | Thailand | Lehrplan | Curriculum | Hochschule | Higher education institution | Betriebswirtschaftsstudium | Graduate business education | Marketing | Internationales Marketing | Entwicklungsländer | Developing countries | Bildungswesen | Educational system | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2015-0148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616935