Marketing-Decision-Support-Systeme am Beispiel der Pharma-Industrie
Prof. Dr. Klaus D. Wilde
| Year of publication: |
1994
|
|---|---|
| Authors: | Wilde, Klaus D. |
| Published in: |
Quantitative Betriebswirtschaftslehre in der Praxis. - München : Oldenbourg, ISBN 3-486-22799-8. - 1994, p. 199-223
|
| Subject: | Marketing | Management-Informationssystem | Management information system | Arzneimittelmarkt | Pharmaceutical market | Theorie | Theory | Deutschland | Germany |
| Extent: | Illustrationen |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014544109