Marketing : [die Grundlagen]
Christopher Zerres ; Michael Zerres
| Year of publication: |
2006 ; 2., aktualisierte Aufl.
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|---|---|
| Authors: | Zerres, Christopher ; Zerres, Michael P. |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 144 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-17-019675-9 ; 3-17-019675-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004886942