Extent:
XI, 118 S.
Series:
Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 35
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index
ISBN: 0-87757-130-9
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013395410