Marketing-driven philanthropy : the case of PlayPumps
Year of publication: |
2013
|
---|---|
Authors: | Saunders, Stephen Graham ; Borland, Ralph |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 25.2013, 4, p. 321-335
|
Subject: | Cause-Related Marketing | Cause-related marketing | Nonprofit-Marketing | Nonprofit marketing | Wohltätigkeit | Charity | Fundraising | Trinkwasser | Drinking water | Pumpe | Pump | Südliches Afrika | Southern Africa | 1980-2011 |
-
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison, (2022)
-
Adomaviciute, Karina, (2023)
-
Legg, Melissa, (2022)
- More ...
-
Marketing-driven philanthropy: the case of PlayPumps
Saunders, Stephen Graham, (2013)
-
Marketing‐driven philanthropy: the case of PlayPumps
Graham Saunders, Stephen, (2013)
-
van Tonder, Estelle, (2021)
- More ...