Marketing dynamics : decision and control
Charles L. Hinkle; Russell C. Koza
| Year of publication: |
1975
|
|---|---|
| Authors: | Hinkle, Charles L. ; Koza, Russell C. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Absatzpolitik | Betriebskontrolle | Theorie | Theory | Entscheidung | Decision | Marketing |
| Extent: | IV, 139 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-028960-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000047527