Cases in marketing management : issues for the 1990s
| Year of publication: |
c1992 ; 2nd ed
|
|---|---|
| Authors: | Hinkle, Charles L. ; Johnston, Wesley J. ; Lanigan, Esther F. |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Extent: | XVII, 650 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-13-116351-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000340279