Marketing dynamics and management excellence. The sources of successful internationalization of food processing company from transition economy (Case: MASPEX - Poland)

The paper presents a case story of the fall and rise of the food industry in Poland's transition economy, illustrated with the example of one of its most successful companies. The author distinguishes three stages of the economic transition of Poland: · stage one, in which the Polish food processing industry collapsed, faced with fierce foreign competition after the implementation of a strategy of liberalization and privatization; · stage two (since late 1990s) when young, dynamic and relatively well- educated Polish entrepreneurs and managers not only started to regain the local market but also begun international expansion, intensifying exports, primarily to EU markets, · stage three, during which the internationalization took the form of FDI in the former neighboring socialist/communist countries. The MASPEX Group provides an excellent example of successful revival and expansion achieved thanks to the company's: · dynamic marketing strategy executed by · a young, dynamic and highly professional management team.