Marketing dynamics and management excellence. The sources of successful internationalization of food processing company from transition economy (Case: MASPEX - Poland)
The paper presents a case story of the fall and rise of the food industry in Poland's transitioneconomy, illustrated with the example of one of its most successful companies. The authordistinguishes three stages of the economic transition of Poland:· stage one, in which the Polish food processing industrycollapsed, faced with fierce foreign competition after the implementation of a strategy ofliberalization and privatization;· stage two (since late 1990s) when young, dynamic and relatively well- educated Polishentrepreneurs and managers not only started to regain the local market but also beguninternational expansion, intensifying exports, primarily to EU markets,· stage three, during which the internationalization took the form of FDI in the formerneighboring socialist/communist countries.The MASPEX Group provides an excellent example of successful revival and expansion achievedthanks to the company's:· dynamic marketing strategy executed by· a young, dynamic and highly professional management team.
Year of publication: |
2006
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Authors: | Lawniczak-Goscinska, Katarzyna |
Publisher: |
AgEcon Search |
Subject: | Poland | food processing industry | internationalization | transition economy | Agribusiness |
Saved in:
freely available
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