Marketing effectiveness of Islamic and conventional banks : evidence from Malaysia
Baharom Abdul Hamid, Syed Najibullah, and Muzafar Shah Habibullah
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Baharom Abdul Hamid ; Najibullah, Syed ; Habibullah, Muzafar Shah |
| Published in: |
Islamic banking : growth, stability and inclusion. - Cham : Palgrave Macmillan, ISBN 978-3-319-45909-7. - 2017, p. 51-80
|
| Subject: | Islamisches Finanzsystem | Islamic finance | Bankgeschäft | Banking services | Marketing | Werbewirkung | Advertising effects | Marktanteil | Market share | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-45910-3_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615802