Marketing : eine Einführung auf der Grundlage von Case Studies ; [extras im web]
Gianfranco Walsh; Alexander Klee; Thomas Kilian
| Year of publication: |
2009
|
|---|---|
| Authors: | Walsh, Gianfranco ; Deseniss, Alexander ; Kilian, Thomas |
| Publisher: |
Berlin : Springer |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 538 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 509 - 527 |
| ISBN: | 978-3-540-89134-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785450